Welcome to my personal website! I am a PhD candidate in Marketing (Consumer Behavior) from INSEAD. 

As a consumer researcher, I am passionate about improving consumer welfare through nudging to provide a better consumer decision-making environment. In particular, I am interested in nudge strategies that can improve consumer purchase-consumption alignment and consumer purchase-and-consumption behavior in dyadic settings.

Please contact me if you are interested in knowing more about my background, research, or passions.